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Privacy Policy

Last updated: April 26, 2026

This Privacy Policy explains how The Daily Trips LLC ("GuideKeep," "we," "us," or "our") collects, uses, discloses, and protects information about you when you visit our website, use our software-as-a-service platform, or otherwise interact with us (collectively, the "Services"). This policy is intended to comply with U.S. federal and state privacy laws, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act ("CCPA/CPRA"), and applicable laws of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other U.S. states with comprehensive privacy laws.

1. Information We Collect

We collect the following categories of personal information:

  • Identifiers: name, email, phone number, postal address, IP address, and account credentials.
  • Commercial information: subscription plan, billing history, and transaction records.
  • Internet or network activity: browser type, device identifiers, pages visited, and interactions with our Services.
  • Geolocation data: approximate location derived from IP address.
  • Professional information: business name, role, and operational data you submit (guides, guests, schedules).
  • Inferences: drawn from the above to provide and improve the Services.

2. How We Use Information

  • To provide, operate, maintain, and improve the Services.
  • To process transactions and send related information, including confirmations and invoices.
  • To respond to inquiries, provide customer support, and send service-related communications.
  • To detect, investigate, and prevent fraud, security incidents, and abuse.
  • To comply with legal obligations and enforce our Terms of Service.
  • With your consent, to send marketing communications (you may opt out at any time).

3. How We Share Information

We do not sell personal information for monetary value. We may share information with:

  • Service providers (e.g., hosting, payment processing, analytics, email delivery) bound by contractual confidentiality and data-protection terms.
  • Legal authorities when required by law, subpoena, or to protect rights, safety, and property.
  • Business transfers in connection with a merger, acquisition, or sale of assets, with notice to affected users.

4. Your U.S. Privacy Rights

Depending on your state of residence, you may have the right to:

  • Know or access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information.
  • Opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (we do not currently engage in such activity).
  • Limit use of sensitive personal information.
  • Non-discrimination for exercising your privacy rights.
  • Appeal a denial of a privacy request (where applicable by state law).

To exercise these rights, contact us at contact@guidekeep.com. We will verify your identity before fulfilling any request and respond within the timeframes required by applicable law (generally 45 days, extendable by an additional 45 days).

5. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 in violation of the Children's Online Privacy Protection Act (COPPA). If you believe a child has provided us personal information, contact us and we will delete it.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

8. International Users

The Services are operated from the United States. If you access them from outside the U.S., you consent to the transfer of your information to the U.S., which may have different data-protection rules than your jurisdiction.

9. Do Not Track

Our Services do not currently respond to "Do Not Track" browser signals. We honor Global Privacy Control (GPC) signals where applicable as an opt-out of sale/sharing.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a revised "Last updated" date. Material changes will be announced via the Services or by email.

11. Contact us

The Daily Trips LLC
Email: contact@guidekeep.com
Phone: +1 (716) 292-2141